Jony Ive and his design agency LoveFrom have been busy and its latest project dives back into his hardware era, launching a refined iteration of the Sondek LP12 by Linn to honor its 50th anniversary. Ive spoke to Fast Company about the project and explained that it was a "very gentle and modest project" for the agency and also comes from his team's admiration of Linn overall.
He continues, "There are many things that I’ve always wanted to be able to do purely for the love of doing them." The new model is a modular turntable and the special-edition essentially has the same look as the standard LP12 turntable with some tweaks including rounded corners and a circular aluminum power button.
Analog Hardware Turntables
LoveFrom Refines the Sondek LP12 by Linn for 50th Anniversary
Trend Themes
1. Modular Turntables - Design agencies can explore the potential of modular turntables and create innovative designs.
2. Refined Hardware Design - Companies can focus on refining existing hardware designs to celebrate anniversaries and create renewed interest.
3. Admiration-driven Projects - Design agencies can undertake passion projects inspired by their admiration for specific brands and products.
Industry Implications
1. Audio Equipment Manufacturing - Manufacturers in the audio equipment industry can capitalize on the trend of modular turntables by offering innovative and customizable product options.
2. Design Agencies - Design agencies can specialize in refined hardware design and take on projects to revamp existing products.
3. Luxury Consumer Goods - Luxury brands can collaborate with design agencies to create special editions and limited-edition products that appeal to collectors and enthusiasts.