Somersby Canada, the beloved cider brand, recently announced a new strategic partnership with Get REAL, a Canadian non-profit organization dedicated to fighting 2SLGBTQ+ discrimination, racism, and bullying. Together the brands have created the University Chapter program and the 'Steps of Pride' virtual speaker series.
The new series focuses on providing Get REAL an opportunity to share their learnings from learnings acquired by speaking with over half a million students, teachers, parents, and corporate audiences across Canada. The aim of the project is to amplify y 2SLGBTQ+ voices and stories.
To kick off the initiative, Somersby Canada also announced the launch of limited-edition cans. Fans can get their hands on the new cans this summer during Copenhagen 2021 WorldPride.
Alcohol-Branded Inclusive Campaigns
Somersby Canada Supports The 2021 Steps Of Pride Program
Trend Themes
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Industry Implications
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