It doesn't seem quite fair that while many parts of the world are dealing with snowstorms, Australians are frolicking in clothes such as those found in the Somedays Lovin Summer 2010 collection. Filled with bright white beachwear, it makes you want to leave this winter wonderland to enjoy the sun and surf culture down under.
Designed by Jaye Leigo, the Somedays Lovin Summer 2010 collection is the second for the newbie label. The vintagesque images in the lookbook complement both the line and the culture. Easy and breezy, it really captures the essence of summer.
Fenced-In Fashion
The Somedays Lovin Summer 2010 Collection is Bright and White
Trend Themes
1. Bright White Beachwear - The trend of bright white beachwear presents opportunities for fashion brands to create stylish and eye-catching summer collections.
2. Vintagesque Lookbooks - The trend of vintagesque lookbooks offers opportunities for fashion labels to create visually appealing marketing materials that evoke nostalgia and capture the essence of their brand.
3. Sun and Surf Culture - The trend of sun and surf culture opens up opportunities for brands to tap into the lifestyle and create products or experiences that cater to beachgoers and outdoor enthusiasts.
Industry Implications
1. Fashion - The fashion industry can explore the trend of bright white beachwear and vintagesque lookbooks to stay relevant and attract customers with unique summer collections and marketing campaigns.
2. Photography - The photography industry can leverage the trend of vintagesque lookbooks to offer professional services for fashion brands looking to create visually appealing marketing materials that evoke nostalgia and capture the essence of their brand.
3. Tourism and Hospitality - The tourism and hospitality industry can capitalize on the trend of sun and surf culture by offering beach and outdoor experiences, accommodations, and services that cater to the needs and preferences of beachgoers and outdoor enthusiasts.