Fulton & Roark’s ‘Shatterproof’ scent collection boasts solid perfume packaging that is unlike the traditional cologne. The line of men’s perfume is packaged in solid squares that resemble steel fixtures or pieces of scrap metal.
This solid perfume packaging by Fulton & Roark defies convention and is sure to appeal to modern design enthusiasts who tend to go beyond the mainstream.
The brand’s colognes are wax-based, emitting what is described as an ‘earthy and organic’ aroma. The perfumes make a great gift that is not only beautiful in its scent but also in its packaging.
These solid perfume vessels are available in a set of three fresh scents that include ‘Tybee’, ‘Shackleford’ and ‘Hatteras’.
Metallic Cologne Branding
This Solid Perfume Packaging is Sleek and Masculine
Trend Themes
1. Solid Perfume Packaging - Innovative solid perfume packaging is disrupting the traditional cologne industry by providing a sleek and masculine alternative.
2. Modern Design Enthusiasts - The appeal of unconventional cologne packaging speaks to the growing trend of modern design enthusiasts who seek unique and non-mainstream products.
3. Wax-based Perfumes - The use of wax-based perfumes offers an earthy and organic aroma, presenting a disruptive innovation opportunity for the fragrance industry.
Industry Implications
1. Fragrance - Innovative solid perfume packaging has the potential to revolutionize the fragrance industry by attracting consumers looking for unique and visually appealing products.
2. Packaging - The unconventional solid perfume packaging creates opportunities for disruption and innovation in the packaging industry, catering to the demand for sleek and masculine designs.
3. Gifts and Personal Care - The combination of beautiful scent and packaging makes these solid perfume sets a disruptive gifting option within the gifts and personal care industry.