Located in the heart of Cologne, Germany, the Solera supermarket boasts a brightly colored interior that is both playful and eye-catching to visitors. Opting for a vivid merchandising approach, design studio Masquespacio creates a retail space that combines understated shelving with a maximalist backdrop and exterior facade.
From its vivid and highlighter-hued color scheme to its numerical signage, Cologne's Solera store creates easy-to-follow way-finding cues for visitors. While the supermarket's aisles and various counters feature bold typography and chromatic ceiling tapestries, its olive oil counter is more subdued, boasting vivid blue tiles and linear shelving that displays a premium product range.
Appealing to consumers who seek quality and experience, this immersive grocery store is elegantly arranged and aesthetically pleasing in its merchandising approach.
Chromatic Supermarket Merchandising
Cologne's Solera Store Boasts Highlighter-Hued Retail Displays
Trend Themes
1. Chromatic Supermarket Merchandising - Designing supermarkets with bright and colorful interiors, maximalist backdrops, and chromatic ceiling tapestries to create immersive and visually appealing shopping experiences.
2. Numerical Signage - Using numerical signage in brightly-colored supermarkets to create easy-to-follow way-finding cues for visitors.
3. Linear Shelving - Incorporating linear shelving in supermarket aisles to display premium product lines.
Industry Implications
1. Retail and Supermarket Design - The retail and supermarket design industry can create immersive shopping experiences by integrating bright colors, maximalist backdrops, numerical signage, and linear shelving.
2. Grocery and Food Retail - Grocery and food retail stores can attract customers by combining high-quality product offerings with aesthetically pleasing and elegantly arranged merchandising approaches.
3. Interior Design - Interior Designers can expand their offerings by specializing in supermarket design that creates immersive and visually appealing shopping experiences.