NTT DoCoMo reveals the world's first solar-powered cell phone. It looks like a Nintendo Gameboy Advance SP cellphone.
Implications - Convenience is king in the consumer's eyes and that is why products such as solar-powered phones are so attractive to the marketplace. By creating products that service themselves, businesses will get a one-up on their competitors by offering products that allow for unique, simple and easy experiences.
Solar phones are only the beginning of this shift towards ultra convenience as innovative companies which make home appliances, tech devices and decor have all started to capitalize on the large demand for these products. This movement can be defined as "congrienience" -- convenience in using green products.
Solar Powered Phone
Solar Powered Phone
Trend Themes
1. Solar-powered Devices - The trend towards eco-friendly power sources, such as solar power, presents opportunities for disruptive innovation in the tech industry by creating new or improved solar-powered devices.
2. Congrienience Movement - The shift towards ultra convenience using eco-friendly products, known as the 'congrienience' movement, presents disruptive innovation opportunities in the green tech and home appliance industries.
3. Self-servicing Products - The popularity of products that service themselves, such as solar-powered phones, provides businesses with the opportunity to differentiate themselves and gain a competitive edge in various industries by offering unique and easy experiences to consumers.
Industry Implications
1. Green Technology - The trend towards eco-friendly power sources and the 'congrienience' movement presents opportunities for disruptive innovation in the green tech industry by creating new or improved products that utilize these power sources.
2. Home Appliances - The 'congrienience' movement presents opportunities for disruptive innovation in the home appliance industry by creating self-servicing products that are both eco-friendly and convenient for consumers.
3. Tech Devices - The trend towards solar-powered devices presents opportunities for disruptive innovation in the tech industry by creating new or improved devices that utilize solar power as an energy source.