Bulgiarian-born Vladimir Rachev, a 27-year-old product designer has created a set of eating utensils he calls, 'Soil Cutlery.' The tableware is modeled after gardening implements to remind diners that food doesn't come out of boxes or from grocery retailers, but from cultivation.
According to the UK-educated Rachev, “Food is more and more produced in artificial environments. In future we might need a reminder of the cultivation origins.â€
Implications - In a world where creativity and personal expressions can take on a variety of forms, artistically charged twists on everyday products are a rising commodity. To attract consumer interest, items should be both practical and reflective of personal style. Where consumers once had to choose between these two forces, the gap between functionality and art is virtually insignificant as designers continue to release interesting twists on conventional items.
Eating Utensils for Gardeners
Amazing 'Soil Cutlery' by Vladimir Rachev
Trend Themes
1. Artistic Everyday Products - Opportunity for designers to create artistically charged twists on everyday products.
2. Practical Personal Expressions - Demand for items that are practical and reflective of personal style.
3. Functionality Vs. Art - Increasing convergence of functionality and art in design.
Industry Implications
1. Product Design - Disruptive innovation opportunities for designers to create artistically charged twists on everyday products.
2. Home Goods - Opportunity for home goods industry to cater to demand for items that are both practical and reflective of personal style.
3. Kitchenware - Increasing convergence of functionality and art in kitchenware design presents disruptive opportunities for the industry.