The Soho Synagogue is not the first religious institution to try to win over the younger generation and it definitely won't be the last. Although most other attempts to appeal to youthful crowds have often been subtle, I have to say that this design is decidedly not. With a nightclub aesthetic, it looks more like a place to hang out rather than a house of worship.
Designed by Studio Dror, the Soho Synagogue is based in New York City; therefore, its unorthodox approach to draw in young worshipers isn't so drastic. Run by Rabbi Dovi and wife Esty Sheiner, the Soho Synagogue is set on "reintroducing orthodox Judaism to the downtown scene with yoga classes, cocktail parties, and relaxed Friday-night services," according to Fast Co Design. These unique practices are reflected in the chic elements of the space.
Loungelike Religious Buildings
The Soho Synagogue Hopes to Attract Young Worshipers
Trend Themes
1. Lifestyle-inspired Religious Spaces - Religious institutions are adopting a fashionable and lounge-like aesthetic to appeal to younger generations.
2. Innovative Religious Practices - Religious institutions are introducing non-traditional activities and approaches to services in order to attract new worshippers.
3. Religious Centers Becoming Cultural Hubs - Religious institutions are turning into multi-functional spaces that not only hold worship services but also serve as social and cultural gathering places.
Industry Implications
1. Religious and Spiritual Institutions - Religious institutions could benefit from incorporating new and modern design elements into their buildings and services to attract new generations of worshippers.
2. Architecture and Design - Architects and designers can explore innovative ways to merge traditional religious aesthetics with modern and trendy designs to create unique and attractive spaces for religious institutions.
3. Event Planning and Management - Event planners can partner with religious institutions to organize non-traditional events such as cocktail parties and yoga classes, to bring new audiences to these spaces outside of traditional religious services.