London-based imprint Soho Yacht Club works in collaboration with upcoming imprint Limo Boyz to present a new series of clothing around the co-branded logo of Soho Limo Club. The capsule is full of understated looks for the summer season, defined by its blank canvas that serves as a base for intricate branding accents.
Details can also be seen continued at the inside of the shirts with a collaborative hangtag that is applied. The two also introduce a pair of shorts that are made from jersey fabric and have custom branding along the leg. The capsule is then rounded out with a new cap that takes on a slighter darker palette and has Soho Limo Club typography at the center.
Collaborative Dynamic Streetwear
Soho Yacht Club Joins Forces with Limo Boyz on Soho Limo Club
Trend Themes
1. Collaborative Streetwear - The collaboration between Soho Yacht Club and Limo Boyz showcases the trend of brands joining forces to create unique fashion pieces.
2. Understated Summer Looks - The capsule collection by Soho Yacht Club and Limo Boyz taps into the trend of minimalistic fashion for the summer season.
3. Custom Branded Accessories - The introduction of a new cap with custom branding by Soho Yacht Club and Limo Boyz reflects the trend of personalized accessories.
Industry Implications
1. Fashion - The collaboration between Soho Yacht Club and Limo Boyz in creating a capsule collection showcases the trends in the fashion industry.
2. Streetwear - The collaboration between Soho Yacht Club and Limo Boyz highlights the disruptive innovation opportunities within the streetwear industry.
3. Clothing - The introduction of the co-branded logo of Soho Limo Club by Soho Yacht Club and Limo Boyz presents disruptive innovation opportunities within the clothing industry.