Founded in Zurich in 2013, Soeder, a luxury hygiene and skincare brand, is making significant strides in the French market through high-end partnerships. The brand has collaborated with prestigious hotels and restaurants like Wanderlust Hotel in Chamonix, Hotel Amour in Paris and Nice, and 25 Hours Hotel in Paris, offering a selection of its hygiene products, including special editions. Notably, Amour hotels feature the Wermut Negroni scent in customized glass bottles, showcasing Soeder's attention to detail and brand alignment.
Soeder's presence extends to concept stores such as Merci, Fleux, Gravity in Paris, and department stores like Le Bon Marché. Co-founders Hanna and Johann Olzon-Åkerström emphasize the importance of placing products in influential locations to establish a positive brand image, a strategy successfully implemented in Switzerland and now replicated in France.
The brand's commitment to simplicity and natural ingredients, combined with contemporary scents and designs, has been a key factor in its rapid growth. Soeder's product range includes natural soaps, shampoos, conditioners, deodorants, and skincare items, all manufactured in their factory in Schwerzenbach, near Zurich. The fragrances are derived from natural essential oils, and the brand emphasizes sustainability with reusable and recyclable glass bottles.
Luxury Hygiene Brands
Soeder Announces a Strategic Expansion into the French Market
Trend Themes
1. Expanding Luxury Hygiene Market - The strategic expansion of luxury hygiene brands, like Soeder, into new markets creates opportunities for increased brand exposure and partnerships with high-end establishments.
2. Influencing Brand Image Through Placements - By strategically placing their products in influential concept stores, department stores, and hotels, luxury hygiene brands can establish a positive brand image and attract a discerning customer base.
3. Emphasis on Simplicity and Sustainability - The growing demand for luxurious yet sustainable hygiene products opens up innovative opportunities for brands like Soeder that prioritize natural ingredients and offer reusable, recyclable packaging.
Industry Implications
1. Luxury Hospitality - Luxury hotels and restaurants have the opportunity to partner with luxury hygiene brands and customize their product offerings to create a unique and luxurious guest experience.
2. Concept Retail Stores - Concept stores, like Merci, Fleux, and Gravity, can expand their product offerings by collaborating with luxury hygiene brands, providing a curated shopping experience for their customers.
3. Natural Skincare and Beauty - The growing demand for natural and sustainable skincare and beauty products presents an opportunity for the expansion of luxury hygiene brands that combine natural ingredients, contemporary scents, and attractive designs.