Denmark-based soda brand Frem has recently enlisted the help of Copenhagen based graphic designer Jonathan Faust in creating and completely redesigning 12 individual bottle labels for each of the soda flavors.
Not only are the results a collection of visually appealing, attractive, hip redesigns, they also have a universal story behind them through its typography. For example, for the Cola bottle, Faust created a western wood type to tie the brand to its American origins. For the raspberry soda, the typeface is of a typical wooden sign found in fruit stands and farmer's markets in the suburbs.
"If it’s made correct the customer should see the references and get that "aha!-experience" and probably a little smile, you work with their feelings and they will remember the product", Faust says about the labels.
Traditional Soda Label Redesigns
Frem Soda Labels Gets a Typographic Makeover From Faust
Trend Themes
1. Visual Redesign - Opportunity for brands to update their product packaging and labels with visually appealing and attractive designs to enhance brand recognition and appeal to customers.
2. Storytelling Typography - Using typography to weave a universal story and create a memorable brand experience that connects with customers on an emotional level, making a lasting impression.
3. Localization Marketing - Customizing label designs to reflect cultural references and connections specific to different regions, appealing to local consumers and creating a sense of familiarity and relevance.
Industry Implications
1. Beverage - Beverage companies can seize the opportunity to revitalize their brand image by investing in label redesigns that capture consumer attention and convey a unique brand story.
2. Graphic Design - Graphic design professionals can offer their expertise in creating visually appealing and conceptually rich label designs that help brands stand out in a competitive market.
3. Marketing and Advertising - Marketing and advertising agencies can assist brands in leveraging typography and storytelling techniques to create engaging label designs that effectively communicate brand values and resonate with target audiences.