Long known as the Tiffany Network, CBS is coming out with some cutting edge ideas for CBS.com. Their latest is allowing "group watching" of a program, which will also include enabling the viewers to interact with each other through chat, polls and quizzes. The new project will even let people throw virtual objects at the TV: tomatoes and kisses!
"We're looking to expand it to a lot of our properties," the Hollywood Reported quoted Soohoo. "We're going to be using this technology on many of our future products. We believe this is groundbreaking."
Imagine watching The Amazing Race or the CW or Survivor with anyone, anywhere. Great fun will be had by all.
Social Web TV Watching
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Trend Themes
1. Group Watching - Opportunity for platforms to develop group watching features that enable viewers to interact with each other through chat, polls, quizzes, and even virtual object throwing.
2. Interactive TV - Potential for TV networks to incorporate interactive elements like chat, polls, and quizzes into their programming to enhance viewer engagement and entertainment.
3. Social TV - Emerging trend of television becoming a social experience where viewers can connect, interact, and share their thoughts and reactions in real-time while watching their favorite shows.
Industry Implications
1. Streaming Platforms - Streaming platforms can leverage the group watching trend by developing features that allow viewers to watch and interact with others, creating a virtual communal viewing experience.
2. Broadcast Networks - Broadcast networks can embrace interactive TV by integrating chat, polls, and quizzes into their programming to enhance audience engagement and offer a more captivating viewing experience.
3. Social Media Platforms - Social media platforms have an opportunity to tap into the social TV trend by integrating features that allow users to share and discuss TV shows in real-time, creating a more interactive and engaging viewing environment.