Facebook recently announced the launch of a new, seven-part video series appropriately titled 'Social Skills.' The iniatiive aims to "provide social media managers with the skills and insights they need to maximize their performance." Run by a range of social media experts, all of whom have built their brands on the platform, the series will focus on how to maximize engagement, build communities, and boost responses.
One notable "guru" featured on the Social Skills series is Sana Javeri Kadri, the founder and CEO of Diaspora Co., a direct-to-consumer spice brand "that focuses on equitable business practice and sharing the history and significance of the spices". The tips including investing in brand visuals, letting your target demographic inform content, and make posts shoppable.
The entire Social Skills series is available to watch on the Facebook for Business Page.
Branded Social Media Marketing Series
Facebook for Business Debuts 'Social Skills' Series
Trend Themes
1. Branded Social Media Marketing - The Social Skills series demonstrates the continued growth and importance of branded social media marketing.
2. Maximizing Engagement - The series highlights the potential for businesses to increase engagement with their target audience by incorporating the tips provided.
3. Direct-to-consumer Brands - The inclusion of Sana Javeri Kadri and her direct-to-consumer spice brand Diaspora Co. showcases the growing trend of direct-to-consumer brands and the importance of equitable business practices.
Industry Implications
1. Social Media Marketing - This series emphasizes the need for businesses to stay up-to-date with the latest social media marketing strategies and techniques.
2. E-commerce - The advice given on how to make social media posts shoppable highlights the growing importance of e-commerce in social media marketing.
3. Food and Beverage - The inclusion of a direct-to-consumer spice brand in the series highlights the potential for growth in the food and beverage industry, as well as the importance of showcasing a brand's unique story and values.