The Zoe app designed by HTC is a social networking app that allows smartphone users to upload pictures and videos from their day-to-day lives and add soundtracks to them. This way people can scroll through your instant uploads and be transported directly to the exact moment your picture or video highlights.
While the Zoe app sounds a lot like a carbon copy of Instagram, its key defining feature is the fact that users can upload and tailor music to their individual posts. Smartphone users can still add filters and editing to their videos but now they're encouraged to take it one step further and add a song that complements the moment captured in the image. The Zoe app helps you turn your favorite photographs into visual soundtracks.
Video Soundtrack Apps
The Zoe Social Networking App Lets You Add Soundtracks and Filters to Videos
Trend Themes
1. Personalized Soundtracks - Opportunity for music streaming services to partner with social networking apps and provide personalized soundtracks for videos and photos.
2. Multimedia Storytelling - Opportunity to create a new form of multimedia storytelling by integrating soundtracks into photos and videos.
3. Audio-based Social Networks - Opportunity to develop audio-based social networks, allowing users to share their music and audio content with their social network.
Industry Implications
1. Music Streaming - Music streaming services can expand their reach by partnering with social networking apps to provide personalized soundtracks for their users.
2. Social Media - Social media platforms can integrate multimedia storytelling features, such as personalized soundtracks, to keep users engaged and increase user-generated content.
3. Audio Technology - Audio technology companies can develop new audio-based social networks, providing users with a new way to connect with their friends and share their music.