Jive is brilliant concept device to allow the elderly and technophobes without computers to still participate in a social network. Their needs are no different from the rest of us; the need to communicate, socialise and generally have fun is universal. Jive delivers through radio frequency identification (RFID) technology in order to store and retrieve data. There is a “tangible user interface - place something on the screen and the screen will co-respond to what you just did.â€
Jive is a “one-plug router†so all the necessary setup information is already inside it. The user just plugs it into the phone jack and turns on the power. The user places a friend pass in the device and any updates, news and messages will be displayed. The user is able to see aggregated information such as grandchildren who are on Facebook or who have uploaded pictures on a photo site. Messages can be sent with a pull-out keyboard. If Jive were used for targeting advertising, then the internet connection would be subsidised which is an important consideration given the target market.
Jive has been patented by British born Ben Arent, the inventor who amazingly came up this device as part of his Product Design Degree. The project goal was to create "the best communication device for the late majority" and keep them socially active in today's high tech world.
While some seniors avoid getting online, others are embracing it...
RFID Social Networks
Jive
Trend Themes
1. Rfid-enabled Social Networks - The use of RFID technology to enable social networking for the elderly and technophobes presents an opportunity for companies to tap into an untapped market.
2. Tangible User Interfaces - The creation of tangible user interfaces presents opportunities to enhance user experience and make technology more accessible to everyone, regardless of their tech aptitude.
3. One-plug Routers - The creation of one-plug routers, like Jive, makes it easier for less tech-savvy individuals to set up and use technology, and presents an opportunity for companies to reach new markets.
Industry Implications
1. Technology - Technology companies can explore using RFID technology and tangible user interfaces to create more user-friendly and accessible products for elderly and technophobe consumers.
2. Telecommunications - Telecommunication companies can tap into the nudge market of elderly and technophobe consumers by creating one-plug routers that make it easier for them to use the internet in order to make internet usage more accessible.
3. Advertising - Advertising companies can target ads using RFID technology and internet connections subsidized by targeting elderly and technophobe consumers on Jive as they are still an untapped market that makes purchases.