If you've ever been interested in understanding what social media managers actually do, the 'Social Media Work Flow' infographic is a great starting point. As social media managers do more than simply 'like' on Facebook and 'retweet' on Twitter, it's interesting to see how they actually divide up their time.
Posting comments, photos, video and texts across social networks is a significant chunk of their weekly work. Research, blogging, curation, assessment of other web contents and actually engaging in conversations with people discussing their brand are also huge aspects of the job description. In this current world, maintaining a vivid online presence is a major aspect of growing a business and can be the make-or-break area that social media managers truly excel at propelling forward.
Modern Networking Job Graphics
The 'Social Media Work Flow' Infographic Examines the Career Option
Trend Themes
1. Social Media Management - Disruptive innovation opportunities lie in developing tools and technologies that streamline social media management tasks, such as scheduling posts and monitoring engagement metrics.
2. Content Curation - Opportunities for disruptive innovation exist in creating automated content curation platforms that gather and recommend relevant articles, videos, and other web content for social media managers.
3. Online Brand Engagement - Disruptive innovation can be found in creating AI-powered chatbots or virtual assistants that can engage in real-time conversations with customers on social media platforms.
Industry Implications
1. Social Media Marketing - Disruptive innovation opportunities lie in developing cutting-edge social media marketing strategies and tools that help businesses build and maintain a strong online presence.
2. Digital Content Creation - Opportunities for disruptive innovation exist in developing innovative content creation tools and platforms that allow social media managers to create engaging and visually appealing content.
3. Artificial Intelligence - Disruptive innovation can be found in leveraging AI technology to automate repetitive tasks in social media management, freeing up time for strategic planning and analysis.