Go-Gulf Web Technologies has compiled an infographic that outlines how most organizations use and structure their social media teams.
Those looking to work in the social media field as well as those looking to hire a social media team will benefit from this basic breakdown of how other companies work with this online marketing platform. The biggest goal for many teams is to increase brand awareness and while many companies expect daily social media activity, there is often a lack of manpower devoted solely to this task and, therefore, only 30% of companies are actually satisfied with the outcome.
While many organizations prefer the members of their social media teams to have a degree and experience, surprisingly those with only 1-3 years of experience are preferred over those with five and up.
Online Marketing Media Statistics
Find Out How Organizations Structure Their Social Media Teams
Trend Themes
1. Social Media Team Structures - Opportunities for disruptive innovation include developing new team structures that better align with company goals and increase overall satisfaction with social media outcomes.
2. Increasing Brand Awareness - Disruptive innovation opportunities lie in developing new strategies or technologies to help organizations increase brand awareness through social media platforms more effectively.
3. Optimizing Manpower for Social Media - Disruptive innovation can be found in creating new tools or processes to optimize manpower and improve social media activities, ultimately leading to higher satisfaction with outcomes.
Industry Implications
1. Marketing - Innovative solutions can be developed within the marketing industry to better structure social media teams and maximize brand awareness efforts.
2. Technology - The technology industry can contribute to disruptive innovation by creating new tools and platforms to optimize manpower and improve social media activities.
3. Education - In the education industry, there is an opportunity to offer specialized training programs focusing on social media management and strategies to meet the increasing demand.