This is a fantastic blog that goes to show that riding bikes doesn't have to interfere with looking fabulously stylish. Copenhagen Cycle Chic is dedicated to showcasing the real-life fashions worn by eco-commuters in Denmark's stylish capital.
The blog about bicycle culture totally makes sense in a city where "35% of the population - 550,000 people - ride their bike to work or school each day," the blog says. "Bicycles are such an integral part of our culture and there are many aesthetic aspects on the streets at any given moment."
"By providing a portrait of a city that lives and breathes bicycles," their hope is to inspire other cities to choose bicycles over cars, lobby for better bicycle routes in their own cities, but above all, this site could work to remind the fashion-conscious that they need not sacrifice looking pretty to reduce their carbon foot print.
Trend Hunter is keeping an eye out for more niche street-style sites like this!
Social Documentary in High Heels
Copenhagen Cycle Chic
Trend Themes
1. Bicycle Fashion - Opportunity for eco-friendly fashion brands to tap into the growing bicycle culture.
2. Urban Cycling - Opportunity for innovative startups to create new products and services that cater to the needs of urban cyclists.
3. Lifestyle Activism - Opportunity to create a movement that encourages individuals to adopt an eco-conscious lifestyle by showcasing how it can be both stylish and feasible.
Industry Implications
1. Fashion - Brands can offer eco-friendly fashion lines that cater to urban cyclists who prioritize style and sustainability.
2. Transportation - Startups can develop new products and services such as bicycle parking systems and e-bikes to cater to the growing population of urban cyclists.
3. Environmental Activism - Activists can promote an eco-conscious lifestyle through the lens of fashion and urban cycling, highlighting the potential for individuals to make a difference by reducing their carbon footprint.