Lush's new Jamie Reid Soap Art collection pays homage to the radical spirit of visual artist Jamie Reid and the Druidic calendar. The capsule is marketed as a bold fusion of art, spirituality, and environmental consciousness.
Debuting with Alban Hefin (Summer Solstice), these soaps transcend typical cosmetic offerings as they celebrate nature's cycles. Other offerings in the Jamie Reid Soap Art collection include Alban Eilir (Spring Equinox), Alban Elfed (Autumn Equinox), and Alban Arthan (Winter Solstice). Each soap is meticulously formulated with ingredients like coltsfoot infusion, oat flour, wild strawberries, and bergamot. These ingredients were specifically elected to echo the themes of renewal, energy, and rebellion inherent in Reid's work.
Crafted with a vegetarian base and free from palm oil and excess packaging, Lush's Jamie Reid Soap Art emphasizes sustainability alongside aesthetic appeal.