The So It Goes Magazine Issue 3 editorial revolves around a laid-back photoshoot that appears to capture model Camille Rowe in a candid manner. But unlike Terry Richardson's candid signature style, this is more along the lines of Rag & Bones recent slew of do-it-yourself campaigns. It follows the blonde beauty as she relaxes in her home and has a smoke break on a rooftop. All the while she is dressed in chic outfits perfect for everyday life.
Shot by photographer Guy Aroch with creative direction by James Wright , the So It Goes Magazine Issue 3 editorial appropriately showcases pieces from Rag & Bone, not to mention other designer labels as Gucci, Isabel Marant and more. The looks were styled by Liz McClean.
Candidly Casual Editorials
The So It Goes Magazine Issue 3 Photoshoot Stars Camille Rowe
Trend Themes
1. Candid Editorials - There is a trend towards capturing candid moments in fashion editorials, allowing for a more authentic and relatable representation of models and products.
2. Laid-back Photoshoots - Laid-back and relaxed photoshoots are becoming more popular in the fashion industry, offering a more casual and approachable aesthetic.
3. Do-it-yourself Campaigns - Fashion brands are adopting a do-it-yourself approach in their campaigns, creating a more personalized and relatable experience for consumers.
Industry Implications
1. Fashion - The fashion industry can adopt candid editorials and laid-back photoshoots to engage consumers and create a more authentic brand image.
2. Photography - Photographers can explore the trend of capturing candid moments and creating a relaxed atmosphere in their photoshoots, offering a unique style and perspective.
3. Advertising - The advertising industry can leverage the do-it-yourself campaign trend to connect with consumers on a more personal level and enhance brand loyalty.