Canada Goose, a clothing brand specializing in high-end winterized apparel, has launched its first-ever footwear collection, consisting of two one-of-a-kind boot styles for men and women: the Snow Mantra Boots and the Journey Boots.
Aligning with the brand's high-performance design philosophy, both boots have been built to withstand harsh winter conditions and come equipped with the latest cutting-edge cold and water-resistant materials. The Snow Mantra Boots are made from leather and 'Tundra Tech,' a robust nylon material that is also used in the brand's signature parka. In addition, these snow-ready boots come with an insulated liner, as well as drawcords and cord locks to seal out the cold.
Handmade in Italy, the Journey Boots are more of an everyday hiking boot that offers greater versatility but slightly less winter-resistant features. The boots are delivered with a three-piece upper and a rubber bumper outsole designed to handle tough trails.
Arctic-Ready Winter Boots
Canada Goose Launches First-Ever Footwear Item, the Snow Mantra Boots
Trend Themes
1. Winterized Footwear - Opportunity for other clothing brands to expand into the winterized footwear market and incorporate cutting-edge cold and water-resistant materials into their designs.
2. High-performance Design Philosophy - Opportunity for outdoor gear and apparel brands to implement a high-performance design philosophy into their products with a focus on durability and functionality in extreme environments.
3. Handmade Products - Opportunity for other brands to market their products as handmade like Canada Goose's Journey boots, emphasizing the uniqueness and quality of their products.
Industry Implications
1. Outdoor Gear and Apparel - The outdoor gear and apparel industry can expand their product lines by adding winterized footwear, and incorporate performance design philosophy into other products.
2. Luxury Clothing - Luxury clothing brands with a focus on winter apparel can differentiate themselves by incorporating cutting-edge cold and water-resistant materials into their designs.
3. Handmade Goods - The handmade goods industry can emphasize the uniqueness and quality of their products to market them as luxury items, and even apply cold and water-resistant technology to appeal to the winter gear market.