Those who are fans of the Pokemon franchise will understand the branding of the Snorlax Sleepy Tea even better than the average anti-anime individual. Although the use of 'anti' may be a bit harsher than needed. That said, when it comes to the branding in general, it is quite obvious what kind of product people are being presented with.
Created by In Stank We Trust, the Snorlax Sleepy Tea of course plays on the universal Starbucks logo. Although that might result in some unpleasant legal battles in the future, the fact that it appears the Snorlax Sleepy Tea is just a t-shirt for now is enough to keep lawyers from breathing down the creators' backs. It's a fun design anyone can appreciate.
Anime-Inspired Nighttime Drinks
The Snorlax Sleepy Tea Will Help People Slumber Deeply Sooner
Trend Themes
1. Anime-inspired Nighttime Drinks - The Snorlax Sleepy Tea taps into the trend of anime-inspired products for bedtime routines, offering a unique and playful twist on nighttime beverages.
2. Branded Collaboration - The use of popular franchises like Pokemon in products such as the Snorlax Sleepy Tea highlights the trend of cross-brand collaborations, presenting an opportunity for businesses to tap into existing fan bases and create unique experiences.
3. Nostalgic Consumer Appeal - The Snorlax Sleepy Tea's reference to Pokemon targets nostalgic consumers, reflecting the trend of appealing to customers' emotions and memories to create engaging products or experiences.
Industry Implications
1. Beverage - The beverage industry can explore partnerships with entertainment franchises to create unique branded drinks, capitalizing on the trend of anime-inspired beverages like the Snorlax Sleepy Tea.
2. Apparel - The apparel industry can leverage the popularity of anime and gaming franchises to create branded merchandise like the Snorlax Sleepy Tea t-shirt, tapping into the trend of crossover between pop culture and fashion.
3. Legal Services - The legal services industry can anticipate an increase in cases related to intellectual property and trademark disputes as more brands and creators draw inspiration from established franchises, creating opportunities for legal counsel and advice.