The Sniffy machine elevates an original shopping experience with its new sensorial technology incorporated to allow customers to smell their products and even see it through the screen. Created by Alexandre Juving-Brunet, this is prototyped specifically for retailers that sell food and beverages, with the broadened scope of smelling different spices and perfumes as well.
The device displays a touchscreen with a camera to digitally scan items and diffuse the respective scents. Notably, this device plays a role in not only the consumer experience but also provides data for businesses. The camera is implemented to pick up human reactions to the scent to determine whether it is positive or negative and understand the overall desirability of certain products.
Scent-Informed Retail Experiences
Sniffy Allows for Multi-Sensorial Communication When Shopping
Trend Themes
1. Multi-sensorial Retail - The integration of various sensory stimuli into the retail experience creates new opportunities for consumer engagement and product differentiation.
2. Smart Retail Devices - Innovative devices, such as Sniffy, that combine technology and sensory experiences are disrupting traditional shopping methods and can provide valuable data for businesses.
3. Data-driven Consumer Insights - The use of sensors and cameras to collect customer reactions to scents provides deeper understanding of consumer preferences and can inform product development and marketing strategies.
Industry Implications
1. Retail Industry - The retail industry can leverage multi-sensorial experiences, such as those offered by Sniffy, to create engaging and interactive shopping experiences.
2. Food and Beverage Industry - Sniffy was originally designed for retailers selling food and beverages but can be expanded to other industries, such as perfumes and spices, to enhance the product selection process.
3. Marketing Industry - The information collected by Sniffy's sensors and cameras can be used by marketers to gain insights into consumer preferences and develop targeted and personalized advertising campaigns.