The chocolate bar Snickers just got a yummy marketing makeover with help from advertising agency TBWA/CHIAT/DAY in New York, USA. The campaign promoting the delicious treat has taken to making up fictional words to catch people's attention.
“Put Your Hunger in the Nougaplex†and “Get a Degree in Snakonomics†are amongst the clever slogans used to catch citizens' eyes. Check out more creative word use by Snickers in the gallery above.
Implications - Consumers enjoy supercharged words in their advertising campaigns because they're simple to remember, which makes it easier for them to communicate to others later on. Corporations looking for effective slogans to use in promotional campaigns should use text that's simplistic, direct, and supercharged.
Fictional Wordvertising
Snickers Creates New Words For Delicious Ad Campaign
Trend Themes
1. Supercharged Advertising - Using supercharged words in advertising campaigns can make them more memorable and easily shareable.
2. Creative Word Use - Incorporating fictional words and clever slogans can catch people's attention in advertising campaigns.
3. Simplistic Messaging - Promotional campaigns should use text that is simplistic, direct, and easy to understand.
Industry Implications
1. Advertising - The advertising industry can leverage supercharged words and creative word use to create captivating campaigns.
2. Marketing - Marketing professionals can incorporate simplistic messaging and creative word use to enhance the effectiveness of promotional campaigns.
3. Food and Beverage - The food and beverage industry can explore the use of fictional words and clever slogans to attract consumers' attention to their products.