It has now been 60 years since Adi Dassler introduced the first iconic 3-stripe sneakers back in 1949. For the Spring/Summer 2009 collection, Adidas Originals created a special line of footwear to reflect the decades of the brand’s conception and lifestyle credentials.
I love the funky star-studded house party commercial. The 60th anniversary focuses on celebrating the iconic 3-Stripes logo which has become synonymous with the brand.
If you're a fan, you can view a selection of the classic Adidas styles which have been re-introduced to the market on oki-ni and take part in the celebration of ‘60 Years of Soles and Stripes.'
Relaunching Iconic Shoes
Adidas Marks 60th Anniversary With the Return of 3-Stripe Sneaks
Trend Themes
1. Heritage Sneakers - Opportunity for other heritage sneaker brands to relaunch iconic styles.
2. Brand Milestones - Opportunity for companies to celebrate brand milestones by reintroducing classic products.
3. Nostalgic Fashion - Opportunity for fashion brands to tap into consumer affinity for nostalgic designs and products.
Industry Implications
1. Footwear - Footwear companies can reintroduce classic styles to capitalize on consumer nostalgia.
2. Fashion - Brands can tap into consumers' affinity for nostalgia by incorporating classic designs into their fashion products.
3. Marketing and Advertising - Agencies can advise companies to celebrate brand milestones in creative ways, like reintroducing classic products.