The all-new ASICS Gel-Kayano and Gel-Lyte V sneaker models are designed to be worn during day and night runs thanks to an innovative glowing the dark detailing that helps illuminate the runner and make them seen by vehicles and pedestrians while they train. This is a great added feature for runners that tend to wear darker colors and often find themselves seeming invisible when they run once the sun has gone down.
ASICS is known for creating durable and long-lasting running shoes that many turn to when training. These two models feature a blue color scheme accented with starry prints on the inside of each shoe. The shoes also feature a series of suede accents that include glow-in-the-dark properties. These pieces light up in the dark making sure the wearer is noticeable on their next late night run.
Glowing Running Shoes
These ASICS Sneaker Models Light Up in the Dark While Working Out
Trend Themes
1. Glow-in-the-dark Footwear - Opportunity to disrupt the athletic shoe market by incorporating glowing details for visibility during evening and nighttime runs and exercises.
2. Safety-focused Athletic Gear - An innovative niche in the athletic apparel industry featuring designs and materials for outdoor activities and visibility under dimly-lit conditions, bringing an added feature of safety.
3. High-performance Running Shoes - Focus on new technologies and features that enhance the performance of runners, providing an edge for competitors seeking to set themselves apart in the market.
Industry Implications
1. Athletic Apparel - Introduce new technology and innovative materials for safety, comfort, and enhanced performance, making the products appealing for any outdoor activities.
2. Sportswear Companies - New models of sports shoes could incorporate features that help athletes perform better and reduce the chances of injuries while making them visually distinctive.
3. Fitness Equipment Manufacturers - Collaborate with athletic gear manufacturers to create equipment that is adaptable to these new industry trends and promotes safe fitness activities for consumers.