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Off-White Launches its Own Footwear Cover with Branding Accents

Off-White helps sneakerheads prepare for the Fall/Winter 2020 season with its latest drop -- the streetwear brand launches a sneaker cover just in time for harsher weather conditions. The protective design boasts a transparent exterior and is constructed from silicone materials.

Virgil Abloh allows consumers to rock their sneakers with a carefree attitude providing protection all over the footwear. The cover is meant to slide over sneakers to provide full protection throughout without disrupting the view with the clear design. On the cover's lateral side are some branding details referencing Off-White. This arrives in a light blue color to add a slight contrast and subtle detailing on the transparent piece. The shoe cover is now available online at SSENSE for $70.
Trend Themes
1. Transparent Footwear Covers - Innovative product development for protective footwear covers with clear designs for all seasons.
2. Branded Sneaker Accessories - Development of innovative accessory options with branding details for sneakerheads looking to add more flare to their collection.
3. Weather-resistant Sneaker Gear - Creating protective and fashionable gear for sneakerheads to ensure longevity of sneakers during harsh weather conditions.
Industry Implications
1. Fashion and Apparel Industry - Innovative product development for protective footwear cover falls under footwear accessories segment of fashion and apparel industry.
2. Sports and Fitness Industry - Protection and maintenance products for sports enthusiasts signal innovation opportunities for sports and fitness industry.
3. E-commerce Industry - Product development for online platform offering a variety of innovative, trendy and accessible sneaker accessory options present growth possibilities in e-commerce industry.

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