Snapchat's 2021 basketball campaign is set to take off, following a tumultuous year of cancellations and uncertainty. For the past few seasons, Snap Inc. has partnered with the league to generate original content for the younger demographic. Through the partnership, the social media app posts highlights and recaps from every game, helping to engage those who can't be there.
In an official statement, the brand stated "There’s nothing like the spectacle of a basketball arena at game time. It sends our senses into overdrive—the sounds of swooshes and buzzers, the scent of stadium concessions, the bright strobe lights, the high-fives that really slap, the silences so immense they’re almost deafening. It’s an experience that can’t be replicated anywhere, except on Snapchat."
Social Media Basketball Partnerships
Snapchat's 2021 Basketball Campaign Will Offer NBA Highlights
Trend Themes
1. Social Media Sports Partnerships - More social media platforms can partner with sports leagues to generate new original content for younger demographics.
2. Live Sports Streaming - Live sports streaming through social media platforms has become a trend for engaging sports fans who can't be at the games.
3. Virtual Fan Experience - Social media platforms can create a virtual fan experience to replicate the energy of being present at a game.
Industry Implications
1. Sports and Entertainment - Sports leagues and platforms can leverage social media and technology to expand their reach and revenue streams.
2. Digital Advertising - Social media platforms can partner with brands to offer targeted and interactive advertising to sports fans.
3. Live Event Production - Sports leagues can partner with production companies to design and produce virtual fan experiences.