A recent Snapchat update will allow users to add a geo-filter on their posts. The disappearing photo sharing platform lets you add place-specific text and animations to your pictures now. For example, if you are at Disneyland you can add text to your Snapchat so people know for sure. Alternatively, if you are spending a day at the beach you can put in little sail boats.
This Snapchat update went live on Tuesday, but the company has been quietly playing around with the geo-filter feature for a while (according to Mashable). The first round of new filters, instead of Instagram-esque tints, include places like New York City, Los Angeles and even popular exercise chain SoulCycle. For this to work users need to enable location services.
Geo-Filter Photo Features
The Snapchat Update Means You Can Add Locale-Specific Images and Text
Trend Themes
1. Geo-filters for Events - Companies can capitalize on event marketing by creating and integrating Snapchat geo-filters for attendees to add to their pictures, increasing their brand exposure and driving engagement.
2. Localized Social Media Advertising - Social media advertising can take advantage of localized Snapchat geo-filters to promote their products and services for specific regions or events.
3. Real-time Geographically-targeted Communication - The integration of geo-filters in social messaging platforms like Snapchat can lead to new opportunities in real-time mobile marketing and communication targeted to specific geographic locations.
Industry Implications
1. Digital Advertising - The rise of geo-filter photo features presents opportunities for increased localization and targeted advertising strategies in digital marketing.
2. Event Planning - Event planners can now leverage Snapchat geo-filters for sponsored social media marketing and to gain greater insight into audience engagement during events.
3. Mobile App Development - The integration of real-time geographically-targeted communication into mobile apps like Snapchat provides opportunities for disruptive innovation in location-based services and communication.