Queens-based indie rockers Beecher's Fault recently released a Snapchat music video for their single 'Like Cartoons.' Following in the footsteps of musicians like Nicole Arbour -- who live-streamed her 'Fun Revolution' music video for fans via Persicope -- the band appeals to a connected audience while experimenting with hilarious filters that this demographic is familiar with.
This Snapchat music video is not only entertaining but is also reflective of the app's evolution as a popular promotional aid. In addition to its engaging filters and messaging capabilities, Snapchat is quickly becoming one of the most effective marketing tools that resonates with the modern consumers.
Some notable ways the app has been used as of late include ads by mobile gaming company SGN, who promoted its Cookie Jam release via a Snapchat story-inspired ad. Additionally, coffee giant Starbucks recently promoted its in-house rewards program with gold star filters that were a hit among social media users.
Messaging App Music Videos
Beecher's Fault's Snapchat Music Video Makes Use of Popular Filters
Trend Themes
1. Snapchat Music Videos - Musicians are using Snapchat to connect with younger audiences through creative music videos that utilize popular filters.
2. Snapchat Marketing - Brands are leveraging Snapchat's popularity and features, such as messaging and filters, to effectively market to younger audiences.
3. Interactive Advertising - The use of Snapchat's story-inspired ads and creative filters by companies such as SGN and Starbucks shows a growing trend towards interactive and engaging advertising.
Industry Implications
1. Music - The use of Snapchat music videos presents an opportunity for musicians to reach a connected and engaged younger audience with creative and innovative content.
2. Marketing and Advertising - Snapchat's popularity among younger demographics presents an opportunity for marketers and advertisers to effectively engage with this audience through creative and interactive campaigns.
3. Technology - Snapchat's evolution as a promotional aid shows the potential for innovative and disruptive developments in the technology industry, particularly in mobile marketing and advertising.