Multinational telecommunications company Vodafone has teamed up with social media giant Snap Inc. to launch a new augmented reality experience designed to promote The Wimbledon Championships, of which Vodafone is a sponsor.
The new AR-enabled experience will allow Snapchat users to enter Centre Court, where they will then receive a video call from Emma Raducanu congratulating them for winning Wimbledon 2022. As crowds cheer all around them, users are then prompted to "strike a pose" while dressed in Wibmeodn championship geat that, of course, is covered in Vodafone branding. The immersive new experience belongs to Vodafone's broader #FeelTheConnection summer campaign, which focuses on utilizing unique digital activations to reach younger tech-savvy audiences.
"We are delighted to partner with Snapchat to highlight how our connectivity can bring tennis fans right into Wimbledon. This activation provides the ultimate way for Snapchatters to experience The Championships this summer and even ‘win’ the tournament," said Jordan Stone, head of social media and content, Vodafone UK.
AR-Enabled Tennis Experiences
Vodafone and Snapchat Debut Digital Activation to Promote Wimbledon
Trend Themes
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Industry Implications
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