In an effort to reduce plastic by up to 76%, Carlsberg is replacing plastic ring can holders with a new "Snap Pack" utilizing recyclable glue. Described as a world first for the beer industry, the new Snap Pack will secure cans in packs of four, six or eight. The glue itself has been specially designed to withstand a range of temperatures, including transportation, storage and refrigeration at home.
The Snap Pack is just one of a number of green initiatives announced by the Carlsberg Group. Other innovations include a switch to Cradle-to-Cradle Certified silver inks to improve bottle recyclability, a new coating on glass bottles to extend their lifespan and new caps that remove oxygen to make beer taste fresher for longer.
Recyclable Beer Holders
Carlsberg's "Snap Pack" Uses Recyclable Glue to Hold Beer Cans Together
Trend Themes
1. Reducing Plastic - Carlsberg's Snap Pack is leading the trend of using recyclable glue to replace plastic ring can holders and bring a new level of eco-friendliness to pack products.
2. Sustainability in Packaging - Carlsberg is among the sustainable innovation leaders who are committed to finding innovative packaging solutions to address the environmental damage caused by traditional packaging technology.
3. Innovations in Food & Beverage Packaging - The use of sustainable materials, such as recyclable glue, is the future of packaging innovation in food and beverage products, setting the trend for the industry to reduce plastic waste.
Industry Implications
1. Beverage Industry - Beverage companies can reduce plastic usage and mitigate environmental impact by developing eco-friendly packaging solutions such as recyclable glue.
2. Packaging Industry - The need for sustainable and eco-friendly packaging solutions, like Carlsberg's Snap Pack, presents a new opportunity for the packaging industry to drive innovations and deliver more eco-friendly products.
3. Food Industry - Adopting sustainable materials like recyclable glue in packaging technologies, can lead to innovations in the food industry that would reduce the use of non-renewable resources and decrease carbon footprint.