Playing online games with friends has become quite popular with consumers who have hectic schedules that don't allow for as much in-person gaming as they'd like, which is being addressed by Snap Inc. with the new Snap Games functionality.
Unveiled at the Snap Partner Summit 2019, the new Snapchat gaming functionality will allow users to partake in their choice of title directly from within the app without having to download additional ones. Users can voice chat with one another and play freely whenever it suits them to put a focus on a freestyle gaming experience that suits younger consumer lifestyles.
Snap Games was announced alongside six new titles for users to start playing immediately including Bitmoji Party.
Social Network Game Services
Snap Games Lets Users Play with Friends Directly from the App
Trend Themes
1. Freestyle Gaming - The rise of freestyle gaming experiences within social network game services presents an opportunity for innovative game developers to create new and immersive gaming experiences for younger consumers.
2. In-app Gaming - The integration of gaming functionality within social media apps offers disruptive innovation opportunities for app developers to capitalize on the growing demand for seamless, on-the-go gaming experiences.
3. Voice Chat Gaming - The inclusion of voice chat features in social network game services provides a chance for developers to create more interactive and social gaming experiences, enhancing engagement for users.
Industry Implications
1. Mobile Gaming - The integration of freestyle gaming and in-app gaming in social network game services presents opportunities for mobile game industry to develop and monetize innovative gaming experiences within popular social media platforms.
2. Social Media - The incorporation of gaming functionality within social media apps allows for disruptive innovation to shape the future of social networking, providing users with a more comprehensive and engaging platform for entertainment.
3. Communication Technology - The integration of voice chat features in social network game services creates a potential for communication technology industry to develop advanced voice chat systems and technologies that facilitate seamless and immersive multiplayer experiences.