Smooshy Mushy, a new brand of toy from RedwoodVentures Ltd., combines the best of the slow-rise toy phenomenon with cute collectible gamification to keep kids looking for their next squishy friend. The first series of the collectibles was released back in October, and the dessert- and food-themed pets have been making waves with kids everywhere.
There are eight different pets in the Smooshy Mushy collection, each of which is based off of both a food and an animal. For example, Lolli Lamb is a round little puff ball with a lollipop bow and an ice cream cone friend, and Popsy Pig is a cute piglet with syrup and a pat of butter on its head and a pancake sidekick.
Beyond their appealing, slow-rise tactility, the pets are all scented like their food items, making them engaging beyond touch and sight.
Squishy Food-Themed Collectibles
'Smooshy Mushy' is a New Line of Scented, Slow-Rise Pets
Trend Themes
1. Slow-rise Toy Phenomenon - Explore opportunities to develop new collectibles that combine slow-rise tactile experience with gamification.
2. Cute Food-themed Pets - Create a line of scented, food-themed collectible pets to capture the interest of kids and capitalize on the popularity of squishy toys.
3. Engaging Multi-sensory Toys - Develop toys that engage multiple senses by incorporating scents that align with their visual and tactile elements.
Industry Implications
1. Toy Manufacturing - Innovate within the toy manufacturing industry to produce unique collectibles that tap into the growing demand for slow-rise and food-themed toys.
2. Gamification - Bridge the gap between collectible toys and gamification by creating interactive experiences and rewards for children who collect and play with the toys.
3. Scented Products - Explore opportunities within the scented products industry to develop new lines of scented toys, catering to the increasing demand for multi-sensory play experiences.