The 'Smooper' platform is a solution for small business owners that will enable them to connect with social media experts for consulting, hiring and much more.
The platform works by having social media professionals list their services and provide their availability, which can be used by small businesses to see if there is a potential match for their needs. Businesses can book and appointment to consult with the professional or even hire them onto their team, which will eliminate the need to create a job posting or search endlessly on job boards.
The 'Smooper' platform speaks to the increasing dominance of the gig economy as businesses and professionals alike seek to connect with one another for consulting or even part-time collaboration opportunities.
Social Media Professional-Finding Platforms
The 'Smooper' Platform is Ideal for Small Businesses
Trend Themes
1. Gig Economy Expansion - The 'Smooper' platform exemplifies the growing gig economy trend by providing a platform for businesses to connect with social media professionals for part-time collaboration.
2. Consulting Marketplaces - The rise of platforms like 'Smooper' highlights the trend towards consulting marketplaces, where businesses can easily find and hire specialized professionals for their specific needs.
3. Flexible Work Arrangements - The 'Smooper' platform taps into the demand for flexible work arrangements as businesses can access social media experts on a consulting basis, without the need for full-time hiring.
Industry Implications
1. Social Media Marketing - 'Smooper' presents a disruptive innovation opportunity in the social media marketing industry by connecting businesses with specialized professionals, allowing them to enhance their online presence and reach.
2. Marketplace Services - The emergence of platforms like 'Smooper' opens up opportunities for the marketplace services industry to expand into niche industries like social media consulting and hiring.
3. Small Business Support - The 'Smooper' platform addresses the growing need for small business support services, providing them with a convenient and efficient way to access social media expertise for their marketing efforts.