Kayali launched its Oudgasm Collection in fall 2023 and Smoky Oud is the fifth and newest addition—and it's touted as the most intense fragrance the brand has launched to date.
Altogether, this amber woody fragrance gets its warm and spicy notes from one of the most prized spices in the world. Smoky Oud | 07 boasts top notes of saffron and rum, plus cistus, geranium and jasmine at its heart, all of which are grounded by dry notes of patchouli, cedarwood, vanilla, white musk and guaiac wood, and of course, oud.
Consumer demand for intense fragrances and scents that evoke the smoky and resinous qualities of incense, has soared, reflecting a growing appreciation for rich and immersive olfactory experiences.
Smoky Oud Fragrances
Kayali's Smoky Oud is an Intense Warm, Woody and Spicy Fragrance
Trend Themes
1. Intense Fragrance Demand - The surge in consumer demand for intense fragrances is driven by a growing appreciation for rich olfactory experiences.
2. Resinous Fragrance Preference - Consumers are gravitating towards scents that evoke the resinous qualities of incense, creating opportunities for unique olfactory experiences.
3. Oud Exploration Trend - The exploration of oud as a key ingredient in fragrances presents opportunities to create innovative and captivating scent profiles.
Industry Implications
1. Fragrance Industry - The fragrance industry can innovate by developing intense and resinous fragrances that offer immersive olfactory experiences.
2. Luxury Retail - Luxury retailers have the chance to capitalize on the trend towards intense fragrances by offering exclusive and sophisticated scent collections.
3. Cosmetics and Beauty - Cosmetics and beauty brands can tap into the oud exploration trend to create distinct and alluring fragrance products that cater to evolving consumer preferences.