With the help of mouthwash brand Listerine, two-time Oscar-nominated director Lucy Walker designed and built a smile detection app that helps visually impaired people recognize when someone is smiling at them.
The power of the smile detection app is showcased in Listerine's new commercial. In the short film, four blind people are given the new smile detection app. The platform uses facial recognition technology to cause a smartphone to vibrate when a smile appears in its viewfinder. Using the smile detection app, the film's subjects are able to once again experience the smiles of the people around them. In a final joyful moment, they are shown the smile of a close loved one.
The powerful emotional message of the commercial reminds viewers of the importance of smiles and the happiness they bring.
Smile Detection Apps
This App Helps Visually Impaired People Experience the Smiles of Loved Ones
Trend Themes
1. Facial Recognition Technology - Exploring the use of facial recognition technology in various industries to enhance experiences for visually impaired individuals.
2. Assistive Technology - Discovering innovative ways to leverage technology to improve the lives of visually impaired individuals, such as the development of smile detection apps.
3. Emotional Augmentation - Exploring ways to augment emotional experiences through technology, like using smile detection apps to help visually impaired individuals feel connected and joyful.
Industry Implications
1. Healthcare - Implementing smile detection apps in the healthcare industry to help visually impaired individuals receive enhanced emotional support and connection.
2. Technology - Integrating facial recognition technology into various technological solutions to improve accessibility and inclusivity for visually impaired individuals.
3. Advertising - Utilizing smile detection apps in advertising campaigns to evoke positive emotions and create impactful messages that resonate with consumers.