Smell Me by Martynka Wawrzyniak is an art exhibit in which the Polish artist bares her soul through her very personal and individual scent. Essentially, she has put everything from her sweat to tears and hair on display for a unique olfactory show that teases a sense not often targeted. That appears to be changing fast thanks to Wawrzyniak and Chandler Burr.
Showing at Envoy Enterprises in New York City, Smell Me by Martynka Wawrzyniak took a year to create. Having enrolled in a chemistry summer course, she worked with Hunter College Professor Donna McGregor to put together this 'invisible' work of art. It was Yann Vasnier, one of the top perfumers in the business, and scent director Dawn Goldworm who helped recreate the scents.
Personal Scent Exhibits
Smell Me by Martynka Wawrzyniak Recreates Hair, Armpit and Sweat Odors
Trend Themes
1. Personal Scent Exhibits - The art world could tap into new, visceral experiences for their audiences while creating opportunities for scent technology startups to innovate.
2. Olfactory Targeting - Advertisers could explore the use of smell as a new way to target audiences, providing opportunities for the development of scent-based marketing tools.
3. Scent-based Art - The art world could see a shift towards more immersive, sensory experiences, thereby providing opportunities for artists and creatives to explore scent as a medium to communicate their ideas.
Industry Implications
1. Art - The art world could adopt new olfactory technologies to allow artists to create immersive, sensory experiences, opening up a new market for startups exploring the intersection of technology and art.
2. Beauty and Perfume - The beauty industry could explore ways to integrate sensory experiences into their products and marketing strategies, creating opportunities for startups focused on creating scent-based products.
3. Advertising - Advertisers can explore the use of scent-based marketing tools to create new and memorable experiences for their audiences, potentially opening up a new market for startups focused on marketing technology.