The Sony Smartwatch 3 wearable device is noteworthy in that it takes a significantly different approach to the smartwatch when compared to rivels like Motorola, LG and Asus to name but a few. The SmartWatch 2 eschews traditional timepiece design cues in favor of a more modern look.
The device runs on Google's Android Wear wearable tech platform. It has a smooth, elegant and highly responsive user interface that is extremely easy to use. The device is lightweight and compact, so it doesn't take up too much real estate on your wrist.
One very unique aspect of the Sony Smartwatch 3 is the fact that it doesn't use the standard 22 millimeter strap, but instead has the rubber strap extend around the display and encompass it. The strap can be changed by simply popping the body of the watch out of the band and into another band.
Sporty Smartwatches
The Sony Smartwatch 2 Has a Modern Design and High-Tech Features
Trend Themes
1. Modern Smartwatch Design - Opportunity for smartwatch manufacturers to differentiate their products by offering modern and unique designs.
2. Android Wear Platform - Disruptive innovation opportunity for developers to create innovative apps and functionalities for the Android Wear platform.
3. Easily Changeable Watch Straps - Potential for the smartwatch industry to capitalize on the trend of customizable accessories by offering easily changeable watch straps.
Industry Implications
1. Smartwatch Manufacturing - Opportunity for smartwatch manufacturers to explore and invest in modern design techniques to stand out in the market.
2. App Development - Potential for app developers to create innovative apps and functionalities specifically for the Android Wear platform.
3. Fashion Accessories - Disruptive innovation opportunity for the fashion accessory industry to offer customizable and easily changeable watch straps to cater to the growing smartwatch market.