After doing some testing in different colors for its VR headsets, the company Smart Theater realized the consumers want VR options that are focused just as much on aesthetics as they are on function.
The VR headsets focus primarily on comfort and style, and feature lightweight forms with breathable fabric that ensures that those who wear them are able to focus on the virtual reality rather than the headsets' functions. They offer adjustable lenses, can fit any size smartphone and have anti-microbial face rests that decrease the spread of bacteria on the wearer's face. The VR headsets comes in a variety of colors and patterns including plaid, paisley, polkadots, animal skins and stripes.
By focusing on style just as much as function, Smart Theater is maintaining a competitive edge over other brands that are in the VR market.
Style-Focused VR Headsets
Smart Theater Will Reveal New Fashion-Focused Headsets at CES 2017
Trend Themes
1. Style-focused VR Headsets - Smart Theater is disrupting the VR market by offering stylish and fashionable VR headsets that prioritize comfort and aesthetics as much as functionality.
Industry Implications
1. Virtual Reality - The VR industry can explore the disruptive opportunity of incorporating style and fashion into their headsets to attract a wider consumer base.
2. Fashion Technology - The fashion technology industry can benefit from collaborating with VR companies to create stylish and customizable headsets that align with current fashion trends.
3. Healthcare - The healthcare industry can leverage anti-microbial face rests in VR headsets to minimize the spread of bacteria, especially in medical simulations and training programs.