Roku will launch more affordable editions of it's 'Smart Soundbar' and 'Wireless Subwoofer,' which will be released under the Walmart onn brand. The previous versions of the Roku Smart Soundbar and Wireless Subwoofer were both priced at $180, however, the new Walmart onn branded versions will be offered at a price of $129.
Much like the initial Roku models, the new speakers will support Dolby Audio, as well as Bluetooth collectability. The speakers will also connect to a user's TV in the same way, which is through an HDMI-ARC or and HDMI. However, Roku notes that one notable change will be the use of an IR remote instead of a voice remote.
Additionally, Roku also indicates that the branding and appearance for the new speakers will be noticeably different than previous editions.
Rebranded Speaker Releases
Roku Will Launch a More Affordable Version of Its Smart Soundbar
Trend Themes
1. Affordable Speaker Rebranding - Opportunity for companies to rebrand existing speakers at a lower price point, targeting budget-conscious consumers.
2. Enhanced Audio Connectivity - Innovation potential lies in developing speakers with improved Bluetooth connectivity and compatibility with various TV models.
3. IR Remote Integration - Disruptive opportunity to design speakers that offer intuitive user experiences through the use of infrared (IR) remotes.
Industry Implications
1. Consumer Electronics - Consumer electronics companies can explore opportunities to develop and market affordable speaker options under different brands.
2. Home Theater - Companies in the home theater industry can leverage the trend of enhanced audio connectivity to create innovative speaker systems.
3. Design and Manufacturing - Design and manufacturing firms can work on creating speakers with integrated IR remote functionality, offering a new user experience.