American grocery chain Fresh Thyme Market has partnered with business management software brand Cornerstone for Natural to deploy Smart Shelf Tags, an innovative QR technology that allows shoppers to scan product tags with their smartphones.
Smart Shelf Tags come equipped with Cornerstone's patented ELi Codes technology, which enables them, upon being scanned, to display videos, PDFs, images, web content, and other product information. Overall, the new shelf tags aim to empower shoppers by providing more information to support their purchase decisions. According to Fresh Thyme Market, implementing the new "smart tags" has resulted in more than three times the amount of sales in some categories.
"It comes as no surprise that partnering with our suppliers to provide our shoppers with great product information at the shelf would increase sales," said Jonathan Lawrence, senior director of grocery and natural living at Fresh Thyme. "What is surprising is that more retailers haven’t caught on to it."
QR-Enabled Shelf Tags
Fresh Thyme Market Sees Major Sales Boost from Use of New 'Smart Shelf Tags'
Trend Themes
1. Qr-enabled Shelf Tags - The implementation of QR-Enabled Shelf Tags provides an opportunity for retailers to enhance the shopping experience and increase sales by providing more information to customers.
2. Eli Codes Technology - The use of Cornerstone's patented ELi Codes technology on Smart Shelf Tags can be applied to various industries to provide customers with multimedia content through QR technology.
3. Empowering Shoppers - Empowering shoppers through innovative technology can improve brand loyalty and create a competitive edge for businesses.
Industry Implications
1. Retail Industry - Retailers can use QR-Enabled Shelf Tags to provide shoppers with more product information to aid in their purchase decisions and increase sales.
2. Food Industry - The implementation of Smart Shelf Tags with ELi Codes technology in the food industry can improve supply chain management and create a unique shopping experience for customers.
3. Technology Industry - Using QR technology with ELi Codes can be applied to various industries, such as education or healthcare, to provide customers with interactive, multimedia content to enhance user experience.