Green industry coalition's Smart Plant Home app "tracks customers’ plant purchasing habits, provides growing advice and allows retailers to link directly to the customer." The app is specially designed to help independent garden centers (IGCs) target a more diverse demographic -- namely Millennials with an affinity for plants and DIY gardening supplies.
In addition to spotlighting popular products, interactive video content and more, the app aims to draw younger audiences to independent garden centers while also helping these small businesses compete with more established big box retailers. The app's main feature is the capability for users to chat with plant experts that include independent business owners.
By tracking consumer purchasing habits and buying patterns, Smart Plant Home helps small retailers access insightful consumer data while saving them costs and time in the process -- a helpful feature for retailers facing challenges during the ongoing COVID-19 pandemic.
Consumer-Tracking Retailer Apps
Smart Plant Home Helps Retailers Track Plant Purchasing Habits
Trend Themes
1. Consumer-tracking Apps - The trend of consumer-tracking apps presents disruptive innovation opportunities for retailers to gather valuable data on customer purchasing habits and preferences.
2. Targeting Millennials - Targeting Millennials with apps like Smart Plant Home opens up disruptive innovation possibilities for retailers to tap into the growing market of young consumers with an interest in plants and gardening.
3. Enhancing Customer Engagement - The trend of enhancing customer engagement through apps like Smart Plant Home provides innovative opportunities for retailers to provide interactive video content, expert advice, and personalized experiences to attract and retain customers.
Industry Implications
1. Retail - The retail industry can leverage consumer-tracking apps like Smart Plant Home to gain valuable insights into customer behavior and preferences, enabling them to optimize their strategies and offerings.
2. Garden Centers - Garden centers can benefit from apps like Smart Plant Home to target a diverse demographic of plant-loving Millennials and compete with larger retailers by offering a personalized and interactive shopping experience.
3. Technology - The technology industry can explore disruptive innovation opportunities by developing advanced consumer-tracking apps like Smart Plant Home to assist retailers in tracking customer behavior and delivering personalized experiences.