Three very different prints make up the Smart Car Screensaver campaign, but what they each have in common is the potential to appear on your computer desktop after a period of inactivity.
The Ponto de Criação advertising agency of São Paulo, Brazil, designed these ads, urging consumers to open their minds. The message comes accompanied by a statement regarding the automobile's new fuel-efficiency scheme and eco-friendly operation. The banner on the bottom reads, "a MHD engine with start-stop function that automatically shuts down the car when idle, saving fuel and protecting the environment." A simple concept that the company suggests may have gone untested had its engineers been more closed-minded.
From what I can tell about the Smart Car Screensaver campaign, it's asking the public to use its imagination for the conception of new ideas, and though it isn't an accurate parallel, to follow the daydreaming example of what your PC does when left untouched.
Dreaming Monitor Marketing
The Smart Car Screensaver Campaign Exercises the Imagination
Trend Themes
1. Smart Car Advertising - Opportunity for car manufacturers to create innovative ad campaigns that engage consumers in imaginative ways.
2. Fuel-efficient Technology - Opportunity for companies to develop and promote eco-friendly technologies that save fuel and protect the environment.
3. Creative Desktop Screensavers - Opportunity for designers and marketers to create visually appealing and interactive screensavers that capture users' attention.
Industry Implications
1. Automotive - Opportunity for car manufacturers to incorporate fuel-efficient technologies and eco-friendly features into their vehicles.
2. Advertising - Opportunity for advertising agencies to develop unique and imaginative campaigns for car brands.
3. Software Development - Opportunity for software developers to design innovative and engaging screensaver applications for desktop computers.