SMA Nutrition, a division of Nestlé, has incorporated NaviLens technology into its infant nutrition product packaging. This development is intended to improve the shopping experience for parents and caregivers with visual impairments.
The integration of scannable NaviLens codes allows users to access important product information, such as "ingredients, allergens, and preparation instructions," by scanning the code with a smartphone.
Subsequently, the NaviLens app, which can be downloaded for free, offers features that enhance the functionality of the packaging. It helps users locate products on store shelves, provides audible details about product ingredients and recycling instructions, and offers guidance for mixing infant formula. In addition to this, the app also supports 37 languages.
This addition to SMA Nutrition’s packaging aims to increase accessibility and provide clear product information to a wider audience.
Scannable Infant Products
SMA Nutrition Introduced NaviLens Codes into its Product Packaging
Trend Themes
1. Scannable Codes in Infant Products - The use of scannable NaviLens codes by SMA Nutrition signifies a push towards smarter packaging solutions in the infant nutrition sector.
2. Enhanced Accessibility Features - Integrating features that assist individuals with visual impairments highlights the growing emphasis on inclusive product design.
3. Multilingual Support in Apps - NaviLens' capability to support 37 languages reflects the trend towards creating more globally accessible digital tools.
Industry Implications
1. Infant Nutrition - Innovations like scannable codes in packaging show how the infant nutrition industry is adapting to meet the needs of visually impaired consumers.
2. Smart Packaging - The integration of technology into packaging, as seen with NaviLens codes, demonstrates the rapid evolution of the smart packaging industry.
3. Assistive Technology - Products designed with embedded assistive technologies are redefining accessibility standards within multiple sectors, including infant nutrition.