'Still Kelly' by Mark Kalman is the creative's highly anticipated brand debut, but the force behind it is no stranger to the fashion and music scene. Kalman has spent years developing his vision, having collaborated with significant names, most notably setting the visual identity for Travis Scott's album artwork, merchandise, and collaborations. His behind-the-scenes influence extends to projects with The New York Times and Made Fashion Week at Milk Studios, connecting with industry icons like the late Virgil Abloh and artist Steve Lacy.
Still Kelly is an introspective project for the private New York-based creative director. Officially launched in 2020 with a sold-out graphic hoodie, the brand is now releasing its first complete menswear collection, 'Boyish,' exclusively at SSENSE. This collection features thoughtfully crafted pieces, including a technical nylon jacket inspired by Liam Gallagher, elevated workwear, and signature oversized denim shorts. Still Kelly represents Kalman’s autobiographical exploration, inviting wearers to be their own muse while embodying the ethos of patience and personal growth.
Slow Burn Streetwear Brands
Still Kelly by Marc Kalman is a Deeply Personal Fashion Venture
Trend Themes
1. Personal Narrative Streetwear - Fashion brands are increasingly embedding personal stories into their designs, creating deeper emotional connections with consumers.
2. Collaborative Design Processes - High-profile collaborations between designers and artists are pushing the boundaries of fashion creativity and audience reach.
3. Exclusivity in Fashion - Limited availability and exclusive releases are driving consumer demand and creating a sense of community among brand loyalists.
Industry Implications
1. Luxury Fashion - The luxury fashion sector is seeing a surge in demand for pieces with unique backstories and limited editions, appealing to discerning buyers.
2. Fashion Collaborations - Collaborative ventures in fashion are fostering innovation by merging diverse creative visions and leveraging multifaceted publicity.
3. Designer Streetwear - The streetwear market is evolving with designer-led brands that draw on personal experiences to craft distinctive and relatable apparel.