Campers want to have everything they need for their outdoor adventures but in a way that's as efficient as possible that allows them to pack the least, and IKEA's new sleeping bag pillow promises to appeal to fans of multipurpose goods. The FÄLTMAL pillow actually doubles as a lightweight coat or blanket that can be transformed to suit situational needs.
IKEA says that the wearable sleeping bag pillow is especially ideal for "relaxing in the hammock or cuddling up in the sofa. The multipurpose camping cushion includes zippers and a button to fasten the piece in place when worn as a coat. The product is a novel camping product that promises to keep loads light when packing and unpacking for outdoor adventures.
Wearable Camping Cushions
IKEA's Sleeping Bag Pillow Turns Into a Cozy Coat
Trend Themes
1. Multipurpose Camping Gear - The trend of creating camping gear that doubles as something else presents opportunities for innovators to appeal to adventurers seeking convenience.
2. Convertible Outdoor Apparel - The trend of creating wearable gear that can be transformed to suit situational needs can lead to disruptive innovation in the outdoor apparel industry.
3. Efficient Outdoor Solutions - The trend of designing outdoor products with efficiency in mind can inspire innovators to create solutions that make packing and unpacking gear much easier and faster.
Industry Implications
1. Outdoor Gear - The outdoor gear industry can leverage the trend of creating camping gear that doubles as something else to produce products that could attract adventurers looking for efficient packing solutions.
2. Textiles and Apparel - The trend of convertible outdoor apparel presents an opportunity for the apparel industry to create products that cater to outdoor enthusiasts seeking wearable items that can perform multiple functions.
3. Home Goods - The trend of designing outdoor products with efficiency in mind can benefit the home goods industry, inspiring innovators to create solutions that make everyday life easier and more convenient.