Wellness-minded consumers and those who struggle with falling asleep definitely checked-out popular solutions such as sleep-inducing music. Recently, the personalized meditation and sleep app Balance introduced an in-app feature that boasts specially curated sleep-inducing music. The playlist has been scientifically backed through clinical trials which have shown that users can fall asleep up to 55% faster by playing it in the background.
The Deep Sleep feature on Balance is offered in different durations ranging from 15 minutes to 10 hours. The sound is carefully modulated at low frequencies to enhance slow-wave sleep while maintaining a normal sleep pattern. It provides a consistent and relaxing sound, free of gaps, and filtered to reduce sleep-interfering auditory events.
Sleep-Inducing Music Features
The Balance App Introduces the Deep Sleep Feature
Trend Themes
1. Sleep-inducing Music - Disruptive innovation opportunity: Developing a personalized sleep-inducing music app that utilizes scientific research for faster and more effective sleep.
2. Personalized Meditation - Disruptive innovation opportunity: Creating a meditation app that offers personalized content and features based on individual preferences and needs.
3. Clinical Trials for Sleep Solutions - Disruptive innovation opportunity: Conducting clinical trials to scientifically validate the effectiveness of sleep solutions, such as music playlists, for better sleep outcomes.
Industry Implications
1. Wellness Apps - Disruptive innovation opportunity: Designing wellness apps that cater to specific needs like sleep, meditation, and overall mental well-being.
2. Music Streaming Services - Disruptive innovation opportunity: Partnering with sleep experts or conducting research to curate sleep-specific music playlists within music streaming services.
3. Healthcare Technology - Disruptive innovation opportunity: Integrating sleep-inducing features and technology into healthcare devices and wearables to improve sleep quality.