Sleek Outdoor Furniture

The Finn Collection by Norm Architects Focuses on Danish Roots

The Finn Collection is comprised of sleek outdoor furniture that could fit into virtually any backyard setting. Although the designs are very modern and minimalist, they adhere to a mid-century Danish style that is a nod to the design studio's roots.

Created by Jonas Bjerre-Poulsen and Kasper Rønn of Norm Architects, the sleek outdoor furniture is their first foray into the American market. Available exclusively through Design Within Reach, it is a 9 piece collection that is made out of strong teak wood. Finished with Sunbrella seat cushions, the sleek outdoor furniture boasts high-quality textaline webbing that wraps around stainless steel rods above the wood. The innovative construction is incredibly chic as well as sturdy.
Trend Themes
1. Minimalist Outdoor Furniture - Providing sleek, timeless and functional outdoor furniture designs that similarly adhere to minimalist aesthetics.
2. Innovative Teak Woodworking - Designing teak furniture that provides exceptional durability and endurance while retaining an elegant style.
3. Danish Style Revival - Reviving 20th-century Danish aesthetics that are grounded in simplicity and functionality, using new materials and manufacturing processes.
Industry Implications
1. Luxury Outdoor Furniture - Potential to disrupt the luxury outdoor furniture industry by introducing timelessly styled collections made from high-quality materials with modern advancements and innovative manufacturing techniques.
2. Home Decor and Interior Design - Creating opportunities for contemporary designers to incorporate timeless and functional teakwood furnishings while retaining clean, minimalist aesthetics for the contemporary home decor and interior design industry.
3. Outdoor Living Accessories - Creating demand for accompanying outdoor accessories such as high-quality covers, intricately designed outdoor lighting, and other decorative accents to complement sleek outdoor furniture collections.

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