NEIGHBORHOOD and Dr. Martens joined forces to create a collaborative collection of sleek boots for the Fall/Winter 2018 season. The capsule is comprised of the signature 1460 and the 1461 footwear models originally by Dr. Martens. Both the models are adorned in NEIGHBORHOOD's branding accents found over the toe cap or the pull loops. The construction of the footwear boasts the premium materials that are true to Dr. Martens and the styles are complete in colorways of black or cherry red.
The 1461 model is detailed with the classic contrasting stitching accent and branding incorporated through print processes. The 1460 model has reinforced eyelets, elastic inserts on the sides and branding accents through the back loop tabs and the toe cap.
Text-Graphic Sleek Boots
NEIGHBORHOOD and Dr. Martens Reworked the 1460 and 1461 Models
Trend Themes
1. Collaborative Footwear Collections - A trend where brands join forces to create unique and exclusive shoe designs, resulting in collaborative collections that attract consumer attention and drive sales.
2. Branding Accents - A trend in footwear design where brands incorporate their logos or branding elements into the shoe's construction or accents, creating a distinctive and recognizable style.
3. Premium Material Construction - A trend where footwear brands utilize high-quality materials in the construction of their shoes, providing enhanced durability, comfort, and luxury appeal.
Industry Implications
1. Fashion Apparel - Fashion brands and designers can explore the opportunity to collaborate with other brands to create exclusive footwear collections, attracting fashion-savvy consumers and driving brand visibility and sales.
2. Footwear Manufacturing - Footwear manufacturers can incorporate branding accents into their shoe designs, offering customization options and allowing brands to differentiate their products in the market.
3. Material Suppliers - Suppliers of premium materials can seize the opportunity to partner with footwear brands, providing high-quality materials that enhance the durability, comfort, and luxury appeal of shoes, meeting the demand for premium footwear products.